Contact Management Solution

Contact Management is of vital importance for all organisations because you want to be seen as ‘professional and customer-caring.’

Therefore you need to know everything business-related about that person. Yes person, because whilst your sale may be contractually with a company in the first instance you’re actually doing business with a person.

This is particularly true when that person moves to a new company. You will want to re-establish the relationship with your existing customer company and try to maintain your relationship with your personal contact at his new company.

However you also have other people you interact with (and whose key details you need to have available) for example employees and sub-contractors.

eLink Advantage contact management solution can hold the following information for each person:

For all contacts: first name, last name, title, sex, private address, three phone nos., three email addresses, language preference, title, birthday date and there’s a general memo field. A photograph can also be added.

• For Customer Style contacts

o Whether to use first name

o Positive opt-in for emails

o Christmas card list

o Source of contact

o Which mailshot list

o Press release contact

• For Employee Style contacts

o Current Skills

o Training required details

o Next of Kin

o Employment History

o Ethnic origin

o Any special dietary requirements

• For Sub-contractor style contacts (specific for each system)

o Ethnic origin

o Skill sets

o etc

Every contact carries a record for every communication, email, letter, and contract, together with details of all actions, meetings and diary entries. Each person can be linked to one or more projects, sales opportunities, marketing campaign, companies / organisations (with the job function / job title / role and also with a start and end date), and the products he is interested in or has bought from you. Each person can also be linked to other contacts eg personal assistants and secretaries, or significant business friends.

Contact Management, and the related communications and actions, is core to the operation of any organisation and it’s crucial that everyone in the organisation contributes to the amount of detail held.

The more people use it the better it is, so it’s vital to have one integrated system for all your staff and executives to use. eLink Advantage™ contact management solution provides this and is on an ‘on-demand’ whenever and wherever basis protected in a secure environment on resilient systems.

Benefits are:

• better customer relationship management because staff can get the details fast and accurately

• better staff productivity because all the information is held electronically and available fast

• better morale because every contact can be seen and the system enables you to be more ‘person-centric’

• improved profitability because of retaining existing customers and because of freeing up sales staff to develop more new customers

The system stands on its own as your contact management solution or because of the interconnection with other modules available within the eLink Advantage business management system, it can be used as a starting point for a more comprehensive business management solution.

Your initial solution can be amended and extended by you on-demand, live on your system at any time, it will grow and adapt to match how your organisation grows and adapts to your market needs.